SEO Migration Services UK
Protect Your Search Visibility When Your Website Changes
Moving to a new domain, rebuilding your website or switching platforms? Our SEO migration services help UK businesses minimise the risk of losing organic visibility, valuable landing pages and search-driven enquiries during major website changes.
Before You Launch
A New Website Shouldn't Mean Starting Again in Search
Your existing website has accumulated valuable search signals through its content, internal links, external references, and historical search performance.
Changing domains, deleting pages, or rebuilding the website without considering those relationships can disrupt how search engines discover and understand your content.
We help establish which assets need protecting, what must change, and how the new website should connect to the old one.
AI-Led Traffic
Cloudex Marketing Insights
Post-Migration SEO Monitoring
What Happens if Organic Traffic Falls After Migration?
Not every performance decline means the migration has failed. Search engines need time to discover and process changed URLs, and some fluctuations are expected. However, a substantial or sustained decline deserves investigation. We examine the affected pages and queries, compare the new website with its previous version, and test whether technical or content changes explain the difference. The investigation can include:
- Redirects and unexpected 404 responses.
- Pages blocked from indexing.
- Incorrect canonical destinations.
- Missing or significantly changed content.
- Broken internal links and navigation.
- Rendering and server availability issues.
- Analytics changes that affect reported traffic.
Findings are prioritised according to their evidence and likely impact, with corrective actions assigned to the relevant team.
AI-Led Traffic