Buyers Compare Before They Call
Reading customers read reviews, compare websites and shortlist providers before they ever get in touch.
Reading is the Thames Valley's tech hub, home to major software and IT headquarters and many B2B service providers.
From Thames Valley Park, Green Park, Reading town centre, Station Hill to the rest of Berkshire, buyers compare options online before they get in touch.
Nearby, we also work with companies in Wokingham, Yateley and Bracknell.
Competition here is high. Plenty of businesses are already investing in search, so a well-structured website, focused content and steady authority building make the difference.
Reading customers read reviews, compare websites and shortlist providers before they ever get in touch.
Local searches show a map pack and organic results side by side; you need a plan for both.
Visibility on its own doesn't pay the bills. We connect the searches your Reading customers make with pages that answer them, then track what that work does for calls, forms and sales.
We double down on the pages and searches that already bring in business before chasing new ones.
We identify what is restricting your most valuable pages and prioritise the changes with the biggest impact.
Local SEO is about geographic relevance: proving to Google that your business genuinely serves customers in Reading. We connect your service area to local intent, build pages for the places you actually cover, and back them with proof, so you appear in the map pack and local results. It works best alongside our wider SEO services.
These are the issues we see most often when Reading businesses first get in touch:
Competitors appear for "near me" searches and you don't.
We fix the profile, categories and signals behind that.
Duplicate or suspended listings.
We resolve Google Business Profile problems and protect the listing going forward.
Different names, numbers or addresses across directories confuse Google.
We clean them up.
Calls you can't attribute.
We track calls, direction requests and form fills from local search.
Too few reviews.
We set up a simple, compliant process to ask happy customers for reviews.
One page trying to rank everywhere.
We build focused location and service pages for the areas you actually serve.
Search performance comes from how these pieces work together, not from buying them separately.
We earn links from local organisations, partners and publications in and around Reading that reinforce your relevance to the area.
We build focused pages for the areas and services you cover, written for real customers rather than stuffed with place names.
We optimise categories, services, descriptions, photos, posts and Q&A so your profile is complete, accurate and competitive in the Reading map pack.
We set up a simple, compliant process for asking happy customers for reviews and responding to them, which strengthens both rankings and conversions.
We clean up and build consistent business listings across the directories that matter, so Google trusts your details.
We work with businesses throughout Reading, from Thames Valley Park, Green Park, Reading town centre, Station Hill. We also help businesses in nearby Wokingham, Yateley and Bracknell. Whether your customers search "local SEO near me" or for your service by name, the plan covers both.
Tell us where you are and what you want to achieve, and we'll shape the right mix of work around your priorities.
Our process keeps the work focused on what matters: find the constraint, prioritise, execute properly and measure commercial progress.
We agree the measures before work starts, set a baseline, and report against it every month. Rankings and traffic are diagnostics; enquiries and revenue are the goal.
Leads from your location pages.
Volume and quality of reviews over time.
How often you appear for local searches across Reading.
Calls, direction requests and website clicks from Google Business Profile.
We tailor local SEO to the way your customers buy. For example:
Specification-led content that reaches procurement teams.
Area guides and valuation pages that win landlords and vendors.
Treatment pages that answer patient questions clearly and responsibly.
Content and technical foundations for competitive B2B searches.
Category and product pages built to rank and sell.
There is no one-size-fits-all price: scope depends on your website, your goals and the competition in Reading. We send a written proposal with a fixed scope and price after a free review of your site. Read our pricing guide.
We separate commercially valuable searches in Reading from keywords that only create traffic.
Every report starts with enquiries and revenue, then explains the rankings and traffic behind them.
Not sure what is holding you back?
We start by establishing where your website is losing visibility and enquiries, and where the strongest opportunities in Reading actually are. The outcome isn't another automated report with hundreds of warnings. You get a clear view of:

Real experiences of working with Cloudex Marketing: the strategy, the communication and the results.
Most Reading businesses research a few questions before choosing a partner. These guides answer them in depth.
The questions worth asking are the ones that make the investment clearer.
Get Your Questions AnsweredYes. We optimise your Google Business Profile, categories, services, photos and reviews strategy, and build consistent citations and local pages to strengthen your map pack visibility.
To appear in the map pack you need a verified Google Business Profile, either with a storefront or as a service-area business. We will help you choose the right setup for how you serve customers in Reading.
No. We work with businesses across the UK, but we tailor every plan to the market you actually sell into, including the competitors you face in Reading.
Pricing depends on scope, competition and your current website. After a free review we send a fixed written proposal, so you know exactly what is included before you commit.
No. After the initial project we work on rolling agreements. We would rather keep clients because the work pays for itself.
Access to your website, Google Search Console and Google Analytics (we can help set these up), plus a short call about your goals, customers and best-selling services.
Local SEO usually costs less than a national campaign, but it depends on how many locations and services you cover. See how much SEO costs in the UK and our SEO pricing guide.
Ask how they will measure success, who does the work and what happens in the first 90 days. Our list of questions to ask an SEO agency covers the rest.
Turn existing search demand in Reading into qualified traffic, enquiries and revenue.